PATIENT ENGAGEMENT PROGRAMS
Our tools and resources were created to help you reach and connect with potential patients in your market.

ASSIST by Alcon:
A Marketing Partner
For Your Practice
Exclusive Partnership Programs
Partnering with ASSIST by Alcon gives you access to two exclusive programs: Empower, a 2-month initiative designed to help you reach prospective contact lens patients, and Engage, a 12-month social media campaign to engage with your existing patients more effectively. Both programs can help address your practice needs.
Elevate Your Patient-Practice Connection with ASSIST Empower
Stand out and find prospective content lens patients.
- Reach valuable households with customized direct mail pieces featuring your practice information
- Trigger engagement with dynamic mobile ads pairing your optical vision center with Alcon products
- Partner with Alcon so you only pay $50 of the ~$200 direct mailer costs

Use ASSIST Engage to Connect with Patients on Social Media
Increase your social media visibility by reaching your patients where they scroll.
- Establish your presence with 12 months of social media posts
- Choose to run content on Facebook, Instagram, or both
- Pick your posts for a mix that’s half eye care information and half Alcon product promotion
- Pay only $19.50/month, with Alcon covering the other half

Practice Resources


Social Media 101:
Promote Your Practice


Social Media 201:
Using Facebook & Instagram


Social Media 301:
Using Paid Social Media
References: 1. In a clinical study wherein patients (n=66) used CLEAR CARE solution for nightly cleaning, disinfecting, and storing; Alcon data on file, 2021. 2. Fogt J, Patton K. Long day wear experience with water surface daily disposable contact lenses. Clin Optom. 2022(14):93-99. 3. Hines B, et. al. Clinical subjective performance of two daily disposable toric soft contact lenses. Poster presented at: American Optometric Association, Chicago. June 15-18, 2022.